Frequently Asked Questions

Shade Selection & Matching

 

How do I choose the right shade?

We've simplified shade matching with our ZIORA Foundation Cushion system. We offer three carefully curated shades - Ivory, Warm, and Brunet Brown - that cover the full spectrum of skin tones. Each shade description on our website includes detailed undertone information and skin type guidance. If you're between shades, we generally recommend going with the lighter option, as our formula blends beautifully with your natural skin tone.

What if the shade doesn't match me?

We understand how frustrating it can be to receive a foundation that doesn't match. That's why we offer our Shade Match Guarantee. If your shade isn't quite right, simply contact us within 60 days, and we'll send you a different shade at no extra cost. You don't even need to return the first one - consider it our way of ensuring you find your perfect match without the stress.

I'm between two shades. Which should I choose?

When in doubt, we recommend choosing the lighter shade. Our formula is designed to adapt slightly to your skin tone, and a shade that's slightly lighter tends to brighten and lift mature skin more naturally than one that's too dark. You can always reach out to our customer care team with a photo in natural light, and we'll help guide you to the right choice.

Product Suitability & Skin Concerns

 

Is this foundation really suitable for mature, textured skin?

Absolutely. ZIORA Foundation was specifically formulated by dermatologists for skin over 45. Unlike traditional foundations that settle into lines and emphasise texture, our lightweight cushion formula sits on top of fine lines rather than sinking into them. The hydrating ingredients help plump and smooth the skin's surface throughout the day, rather than drying out and creating that dreaded "cakey" look.

Is the product safe for sensitive skin?

Yes — it’s dermatologist-tested and made without harsh preservatives, synthetic fragrance, or common allergens. It’s designed to be gentle on mature and sensitive skin.
If you have reactive skin, we still recommend a quick patch test first: apply a small amount on your hand or jawline and wait 12–24 hours to be sure your skin agrees with it.

Can I use this if I have dry skin?

ZIORA Foundation is ideal for dry skin. Our hydrating formula contains moisture-binding ingredients that help maintain your skin's hydration throughout the day. Many of our customers with dry skin tell us it's the first foundation that doesn't emphasise dry patches or flake off by midday. For extra hydration, apply your regular moisturiser underneath and let it absorb for a few minutes before applying the foundation.

Will this work on oily skin?

While ZIORA was primarily designed for the drier, more mature skin that many women experience after 45, it works beautifully on combination skin and can work for oily skin too. The lightweight formula doesn't feel heavy or greasy. If you have very oily areas, you might want to use a light powder to set those zones, but many customers with oily patches find our formula balances their skin nicely.

Is this suitable for rosacea-prone skin?

Many of our customers with rosacea have successfully used ZIORA Foundation. The gentle, fragrance-free formula is non-irritating, and the coverage helps neutralise redness without requiring heavy application. The Ivory shade, in particular, is designed to counteract redness. As always with rosacea, we recommend patch testing first and consulting with your dermatologist if you have concerns.

Application & Usage

 

How do I apply ZIORA Foundation for the best results?

Start with clean, moisturised skin. Allow your skincare to absorb for 2-3 minutes. Apply ZIORA using gentle patting motions with your fingertips, a damp beauty sponge, or our recommended cushion applicator. Build coverage gradually - a little goes a long way. Focus on the centre of your face and blend outward. The key is gentle patting rather than rubbing, which helps the product meld with your skin rather than sitting on top.

Can I wear this with my regular primer or SPF?

Yes — ZIORA already contains SPF for daily protection, but you can still use your own preferred sunscreen if you like.
Just apply SPF first, let it absorb, then apply primer (optional), and finish with ZIORA.
Each layer should be set for a few seconds before adding the next.

How much product should I use?

A little goes a long way. Just tap the cushion lightly — two or three presses are enough for your whole face.
You can build more coverage where needed, but starting with a thin layer prevents settling into fine lines and keeps the finish looking natural.

How long does one bottle last?

Since our formula is concentrated and a little goes a long way, many customers find it lasts longer than their previous foundations. If you're using it correctly (small amounts, building coverage), you should get at least 60 days of daily wear from one bottle.

Ordering & Shipping

 

How long does shipping take?

We offer several shipping options:

  • Standard shipping (UK): 5-7 business days
  • Standard shipping (US): 5-7 business days

Orders placed before 2 PM on business days are dispatched the same day. You'll receive a tracking number as soon as your order ships.

How can I track my order?

Once your order ships, you'll receive an email with your tracking number and a direct link to monitor your package. You can also track your order anytime by logging into your account on our website or clicking the tracking link in your shipping confirmation email.

Do you ship internationally?

Currently, we ship to the UK, US, Canada, Australia, and select EU countries. We're working on expanding to more locations. International shipping typically takes 7-14 business days, depending on your location.

Returns & Exchanges

 

Can I return or exchange the product after trying it?

Yes! We offer a 60-day satisfaction guarantee because we understand that finding the right foundation is a personal journey. If ZIORA doesn't work for you, contact our customer care team within 60 days of delivery. We'll arrange a return or exchange. The product doesn't need to be unused - we want you to properly test it on your skin.

What if I ordered the wrong shade?

No problem at all. Our Shade Match Guarantee means we'll send you a replacement in the correct shade free of charge. Just contact us within 60 days with your order number. You can keep the original shade to use as a contour, highlighter, or pass it along to a friend.

How do I initiate a return?

Simply email our customer care team at support@ziora.com with your order number and reason for return. Refunds are processed within 5-7 business days of receiving your return.

Ingredients & Safety

 

Is ZIORA Foundation cruelty-free and vegan?

Yes to both! ZIORA Foundation is 100% cruelty-free - we never test on animals, nor do we sell in countries that require animal testing. Our formula is also completely vegan, containing no animal-derived ingredients. We believe in beauty without compromise.

What are the key ingredients?

ZIORA Foundation contains hydrating hyaluronic acid, smoothing peptides, and vitamin E for antioxidant protection. We use mineral pigments for coverage that won't irritate sensitive skin. The full ingredient list is available on each product page. We're transparent about what goes into our products because we know ingredients matter, especially for mature skin.

Does this contain SPF?

Yes — ZIORA Foundation already contains built-in SPF protection.
However, if you prefer using your own sunscreen, you can absolutely apply your favourite SPF underneath. Just let it absorb fully before applying the foundation for best results.

What is the shelf life? How should I store it?

Unopened, ZIORA Foundation has a shelf life of 24 months. Once opened, we recommend using it within 12 months for the best results. Store it in a cool, dry place away from direct sunlight. There's no need to refrigerate it. The foundation is designed to minimise air exposure and maintain freshness.

Payments & Pricing

 

What payment methods do you accept?

We accept all major credit cards (Visa, Mastercard, American Express), Apple Pay, and Google Pay. All payments are processed through secure, encrypted channels to protect your information.

Still Have Questions?

We're here to help! Our customer care team understands the unique needs of mature skin and the frustration of foundations that don't deliver. Reach out to us at:

Remember, finding the right foundation shouldn't be stressful. We're committed to helping you find your perfect match and loving how your skin looks and feels.